For the launch of the 28 Years Later trailer, our goal was clear: make heads roll.
Leading up to its release, audiences hadn’t seen the post–Rage Virus society in nearly two decades. To build on that anticipation, our challenge was to create a trailer countdown that didn’t just offer a first glimpse, but invited fans to start piecing the chilling truth together for themselves.
28 Years LATER
THE DETAILS
Building on the visual equity of the iconic biohazard logo, we designed the countdown video to bring together the most recognizable image of the franchise with what would become the defining motif of 28 Years Later: human skulls.
With 3D-crafted, individually animated red skulls, we built upon the branding and the horror of the film. At the same time, flash frames of film footage gave audiences more than a first look — it gave them a hidden message in morse code to unlock, inviting them to discover more about this brutal new world.
Awards
ECD: Nathan Carver
CD: William Kesling
ACD/CW: Sammi Chancey
Motion Design: Mitch Fields
Editor: Zac Castellano
Agency: Watson Design Group
2025 Grand Clio in Theatrical
Digital, Mobile & Social Media Craft
Credits